Art in the Heart

I developed a new brand identity for the launch of Birmingham Museums Trust’s Art in the Heart campaign, which aimed to encourage visitors from around the West Midlands to explore world class art at 23 leading venues and galleries.

A fresh and exciting identity was developed incorporating an eyecatching logo and striking colour palette, allowing brand recognition to be developed for the annual campaign. The brand was rolled out across a coveted and collectable programme catalogue, newspaper and train advertising, a promotional film, event merchandise, a website and digital marketing templates.

Work produced at GRIN Creative

Category

Branding, Print