Arts Connect, the Bridge organisation for the West Midlands with an aim to ensure all children and young people in the region can access and enjoy a rich and meaningful arts and cultural life, were looking to develop a refreshed identity for the brand and a new website for the organisation as it moved into a new three-year programme.
At the start of the project I led a brand workshop with the Arts Connect team to determine how they felt the brand needed to develop, which helped to define a set of core brand values. A dynamic and fresh brand look and feel was then created which was purposeful and contemporary, but also friendly and approachable. A circular logo and rounded typeface paired with a bright colour palette was used across a wide range of printed collateral and merchandise. A photoshoot was commissioned to capture dynamic photography which gave an insight into the varied projects the organisation is involved with.
I also designed and built a website for the organisation which offers a ‘shop window’ showcasing casestudies of Arts Connect’s work, and effectively signposts a varied range of stakeholders to the relevant information they require.
“I worked with Lindsay on a re-branding and website build project and was very happy with the process from start to finish. Lindsay really impressed from the outset and it soon became clear through the pitching and interview process that she understood what we were looking for and, in particular, her background in Arts marketing really added value to the whole creative process. Lindsay combines creative vision with a pragmatic approach to what the client wants, but she also manages to suggest perfect creative choices that you might not have ever considered. I think this is the hallmark of an excellent designer, particularly when it is all done in a friendly and approachable manner, to timescale and on budget. I would not hesitate to work with Lindsay again in the future.”
Claire Fudge, Arts Connect
Branding, Digital, Print