Culture Feast, a joint initiative by Birmingham’s leading contemporary arts organisations, offers a sample menu of contemporary art allowing audience members to discover the city’s cutting-edge cultural offer, trying out art forms they wouldn’t usually attend. The season required a striking visual identity that would enable the initiative to expand from a simple ticket offer into a wider reaching campaign.
The Culture Feast logo is eye-catching and characterful. A pop of warm magenta and bright blue creates a distinct, contemporary feel, helping to communicate the cutting edge work within the season. The corners of the tilted square motif create the sensation of a scene being discovered or curtains opening on a performance.
This identity centres on bold block shapes to create a dynamic and extendable pattern which can hold a variety of imagery from elements on the menu. Along with digital assets for use on social media and Eventbrite, a menu of events was created in a tabular format which presents the event details defined by the course, the dish (performance name), the chef (lead organisation), the finer detail (venue/time info), ingredients (synopsis) and tasting notes (key USPs which help to badge the events, enabling new audiences to instantly get an idea of what the event will be like).
Branding, Digital, Print