The Yoga Lab is a yoga studio which opened in Wolverhampton in January 2018, offering a range of yoga and hot yoga classes. The Yoga Lab team approached me to create a new identity for the brand which would help to launch them into the marketplace and communicate the high quality and contemporary nature of the new studio.
I developed a new brand for the studio which features a bold, sophisticated and intriguing typographic logo. Letters form from the union of single lines, alluding to the many facets and benefits of Yoga which consciously connect during practice. Minimal and contemporary, the identity has a striking and crisp mono colour palette, combined with high contrast black and white photography.
Print and digital assets have been created and I also developed a new website which helps to inform students about the different styles of yoga and links up with the Mindbody booking system. A clean and minimal feel is maintained through the website with the use of stylised photography and contemporary icons.
Branding, Digital, Print