Trust Reg


Trust Reg, a brand new service which offers a unique assessment & evidence based approach to renew gas safety competencies of engineers, needed an identity that would help to set the initiative apart in the marketplace.

The client wanted to develop a friendly character called Reg who offers advice and provides a conversational and approachable tone for the brand. A number of character options were created accompanied by a more conventional logo for the service.

I went on to develop the client’s preferred identity, the robot character paired with a bright palette of lime and orange, and build a one page scrolling website which highlights the key benefits of the scheme and shows how it works with simple on scroll animation:


Branding, Digital, Print

Trust Reg character design Trust Reg business card Trust Reg website