As the city of Wolverhampton planned to relocate its outdated indoor market into unique shipping containers on the main market square, they realised they needed a new overarching brand identity for the markets offer. The relocation offered an opportunity to create an invigorated brand identity which could regenerate the offer to visitors and communicate a positive city-wide message.
This project allowed me to draw on personal experiences as a resident of the city, in order to develop a relevant visual look and feel, alongside a suitable tone of voice for messaging. I approached the rebrand by examining personal experiences of Wolverhampton’s markets and looking at how the new brand could best address the obstacles the city centre market faces. Meetings were also held with key stakeholders from the market and trade community in Wolverhampton and Bilston to ensure that the messaging was relevant and conveyed the unique sense of place.
I designed a contemporary and fresh identity which featured a heart motif to reinforce an emotive call to the local community to support their long established market. Vivid pink, orange and mint colours were used to create a warm look and feel for the brand, which would work well to create an eyecatching design for the containers themselves. Beautiful close up product imagery promoted the diversity of products on offer.
As part of the project printed flyers and posters, local press adverts, banners, merchandise and social media assets were produced for the campaign. Working with the supplier, the shipping container artwork was designed to feature core straplines and images to encourage a feeling of pride amongst the local community.
Branding, Outdoor, Print