a little about me…

About Sister Minor

A designer with a difference

Sister Minor is Lindsay Baker. I am a graphic designer specialising in brand identity, print, brand strategy and digital design. I take a considered and imaginative approach to each project, whether it be for the creation of a new brand identity, a beautiful brochure or a fully integrated marketing campaign.
About Sister Minor

A diverse skillset

Through drawing on a diverse skillset in brand conceptualisation, digital user experience, audience development and marketing strategy, I can offer a holistic perspective on a project, translating your ideas into a meaningful outcome for your company or brand. I also regularly collaborate with a network of talented photographers, illustrators and web developers which allows me to deliver larger scale projects.
About Sister Minor

Finding the solution

Over 10 years experience working with a range of major public and private sector clients and independent brands from a wide variety of sectors has allowed me to develop a passion for crafting brand identities and seeing them develop into the marketplace.
About Sister Minor

A collaborative partnership

Collaboration with clients is key. My process is centred around building strong relationships and getting under the skin of your brand, to create a bespoke approach to each and every project, and ultimately achieving great results for you.

Interested in finding out more?

Why not drop me an email, let’s talk on a call or meet over a cup of tea. Whether you are starting with a fully formed design brief or just a great idea, we can talk about what you are looking to achieve and discuss your thoughts on outcomes, budget and timescales.

You will also find me…

Running the independent fashion and art brand True Reverie with my husband Tim
On the organising team for Birmingham Design Festival
Co-host for Ladies, Wine & Design Birmingham with the lovely Lisa Barrett
Helping to create a people powered city as Design & Brand Strategy Associate for Wolverhampton for Everyone