Culture Feast, a joint initiative by Birmingham’s leading contemporary arts organisations, offers a sample menu of contemporary art allowing audience members to discover the city’s cutting-edge cultural offer, trying out art forms they wouldn’t usually attend. The season required a striking visual identity that would enable the initiative to expand from a simple ticket offer into a wider reaching campaign.
The Culture Feast logo is eye-catching and characterful. A pop of warm magenta and bright blue creates a distinct, contemporary feel, helping to communicate the cutting edge work within the season. The corners of the tilted square motif create the sensation of a scene being discovered or curtains opening on a performance.