There’s no place like MAC
Campaign identity to drive donations at Midland Arts Centre
MAC fundraising campaign design

As part of my ongoing work with Midland Arts Centre (MAC) I helped bring to life a campaign to promote the charity allowing MAC to easily communicate to audiences how they can support the great work they do.

The pioneering team believe that the arts should be available to everyone and they offer 1000’s of people the opportunity to take part in transformational projects and events at the arts centre every year. To help them to do this work they rely on vital support from visitors, audiences, trusts and businesses and so this campaign highlighted their different fundraising and individual giving strands.

I designed a set of bold graphic icons to communicate the ways people can make a difference to the future of MAC. The campaign ran across print and digital, and the designs were also beautifully animated by KM Motion to play around the centre and on their cinema screens.